KITS EYEWEAR

At KITS, a leading eyecare solutions provider, I led the creative direction to elevate our brand and engage consumers. I managed all creative aspects, directed photoshoots showcasing our diverse inventory, and spearheaded the website redesign, significantly boosting online traffic and sales. My contributions were pivotal in KITS' successful IPO in January 2021, raising $55 million. I developed a cohesive branding strategy, produced engaging content, and enhanced digital engagement through targeted design and marketing initiatives, demonstrating my ability to drive comprehensive creative strategies and contribute to key business milestones.

Creative Direction
Branding - Logo Creation
Photo + Videography

Web Design + Graphic Design

Email Marketing

www.kits.com

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Open Your Eyes

The integrated campaign “Open Your Eyes” launched nationally following a successful initial public offering and is meant to enlighten consumers so they expect more when it comes to buying contact lenses and glasses online.

OPEN YOUR EYES

For the "Open Your Eyes" campaign at KITS, I collaborated closely with OstrichCo to introduce a humorous KITS Guru character, promoting a simple and enlightening approach to shopping for contact lenses and glasses at KITS.com. Highlighting KITS' vast inventory and efficient production facilities in Vancouver, the campaign aired during the 2021 Super Bowl, showcasing the brand's confidence in providing an exceptional customer experience with our "first pair free" campaign.

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Welcome to

KITS EYEWEAR

KITS is proudly Canadian - owned and operated. Our modern optical lab in Vancouver is where we craft our lenses and tailor glasses to customer's prescription.