GENZEROES
As the Brand Director at Looking Glass Labs, I played a pivotal role in crafting the visual identity and branding strategy for groundbreaking WEB3 products like
GENX, Pocket Dimension and
GENZEROES. GenZeroes was the first ever NFT-integrated live-action series. A thrilling sci-fi epic, it changes the way film and television are funded, produced, and consumed. My responsibilities encompassed leading the creative vision, developing comprehensive brand guidelines, and ensuring cohesive visual storytelling across all platforms.
This experience at Looking Glass Labs underscores my capacity to merge creative direction with strategic brand development, driving the success of cutting-edge products in the rapidly evolving digital landscape.
Creative Direction
Product Design (Eyewear)
Branding + Logo Creation
Social Media - Content Creation
Photo + Videography
Graphic Design
Event Marketing
WELCOME TO
NFT NYC 2022
NYC brings together the global NFT community of Brands, Developers, Entrepreneurs, Gamers, Artists, Investors, Collectors, and Enthusiasts. The 2022 event will be hosted across 7 venues in Times Square. For this project I designed all video backgrounds, graphics, lighting, and brand activations.
Looking Glass Labs Sells NFT Offering for $6.2 Million in 37 Minutes
In just 37 minutes, all 10,000 of HoK’s GenZeroes were sold and subsequently delivered to more than 3,000 unique blockchain wallets, for aggregate proceeds to LG Labs of approximately $6,200,000.
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